Opening Remarks In modern rapidly changing corporate environment, maintaining an edge of the rivals is crucial. Competitive analysis has always been a key approach for achieving a competitive advantage, but the emergence of Artificial Intelligence (AI) has revolutionized this field. Tools driven by AI are transforming how companies collect, proces

Introduction Social media marketing is evolving significantly in the last few years, driven by changes in innovation, user behavior, and business needs. One of the most significant shifts in the advertising sphere has been the rise of AI technologies. AI’s potential to revolutionize social media marketing is capturing the focus of organizations a